[vc_row][vc_column][vc_column_text]Starting and managing a business is a big deal, for sure. But getting your products out into the market space is a more significant challenge. With multiple products to compete with and the diverse nature of your customer audience, it might seem almost impossible to reach out to everyone through mainstream advertising. Hence Influencer marketing has been something that brands very often rely upon! Influencer marketing has risen to the occasion and proven to be an effective way of reaching out to large customer bases. In the last few years, the number of influencers in the market has increased considerably, thus simplifying the task of marketing for both small and large businesses. Let’s explore what influencer marketing is and how you can use it to grow your business. What is Influencer Marketing? Influencer marketing is a social media marketing system that uses product mentions and endorsements by individual influencers to reach potential customers who follow them. Each influencer has a dedicated social media following with whom trust has been established. They post content regularly and use an interactive approach so that followers relate to them at an almost personal level over time. Influencers are looked up to, and their followers consider their opinions to be highly valuable.